The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

People don't want quarter-inch drills. They want quarter-inch holes.

Creativity is thinking up new things. Innovation is doing new things.

People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!

Experience comes from what we have done. Wisdom comes from what we have done badly.

Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

Kodak sells film, but they don't advertise film; they advertise memories.

The true purpose of a business is to create and keep a customer, not to make you money.

Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".

Organizations exist to enable ordinary people to do extraordinary things.

Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.

The more man learned, the more he realized he did not know.

Is there anything sadder than the scrawniest little piece of uneaten chicken at a dinner party?”“Hmm, ” said Jules. “Yes. The Holocaust.

You should only be scared of your imagination because it'll haunt you at night

Everyone dies. That is a universal constant. The only variable is how one dies.

The interpretation of dreams is a great art.

Start-ups make so many mistakes that the challenge to identify the root cause of a failure is tough. But believing in your own plan is probably the worst.

The toughest opponent of all is Old Man Par. He's a patient soul who never shoots a birdie and never incurs a bogey. And if you would travel the long road with him, you must be patient, too.

Technology alone isn't enough. To really get the money shots, it's down to being in the right place at the right time.

It is really awkward to see myself on screen.

I do like books on anatomy. I have to say I'm an amateur physician, I guess.