The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Don't count the people that you reach, reach the people who count

That's what careless words do. They make people love you a little less.

Flowers of sin, like some black sun, Bloom in my dreams Their perfume-sodden fragrance Spreading through each heartbeat.

I tend to think you're fearless when you recognize why you should be scared of things, but do them anyway.

If I could be doing anything, I'd be laying on the floor in my birthday suit eating junk food and watching something dumb on TV.

: But the people on the CD are famous. Those people were coming out to see those people. I don't think they need that kind of intimacy with those people.

Our grocery store now has self-checkout, for your convenience. It's like getting punched in the throat, for your comfort.

There’s a time and purpose for being lost. If you don’t judge the being lost you get through it sooner.

I have to say, opening up in New York taught me a lot about that level of attention to detail. London's a tough market, Paris is a tough market, but New York, well, that's extraordinary.

Centralized health dictatorship.

What makes the Gospel offensive isn’t who it keeps out, but who it lets in.