The quest for simplicity has to pervade every part of the process. It really is fundamental.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

Grief embraced him and welcomed him back, showering tears upon his arrival.

Someone's going to be very pleased to see you.""I don't think the Elector will be as excited as you think.""I wasn't talking about the Elector."My heart jumps at that.

SARCOPHAGUS, n. Among the Greeks a coffin which being made of a certain kind of carnivorous stone, had the peculiar property of devouring the body placed in it.

Millions of children are disempowered and we need to empower them.

Bodies come and go, ages come and go, yugas come and go, eternities come and go. Selves come and go.

Yeah the appetizer, that's the food we eat before we have our food...No no you're thinking of dessert, that's food we eat after we have our food.

The euro is a failed currency, a wrong currency, a failed experiment.

Our neighbour's crop is always more fruitful and his cattle produce more milk than our own.

We thrive not when we've done it all, but when we still have more to do.

It's a TV show. Only the emotional damage is real.