The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

You want to be the pebble in the pond that creates the ripples for change.

Let your joy be in your journey, not in some distant goal.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

You are more powerful than you think.

Never expect anything less than devotion from someone who has claim on your heart.

Things to know from books to read

Not for myself I make this prayer But for this race of mine That stretches forth from shadowed places Dark hands for bread and wine.

I have incredible motivation to go out and improve every day.

I watched The Muppet Movie obsessively. I can still pretty much say a lot of the lines and do a pretty mean Fozzie Bear.

Strategy doesn't change when hard times arrive. Consumers' willingness to try, and to stay loyal, remains, the goal. Winners know this; their brand focus and strategy remains consistent.

Teach by teaching, not by correcting

Never say never. At least with working out I'm proving you don't need to. If I have three chins at 75 I'm not saying I wouldn't get rid of them, but who knows. Generally, I'd leave it alone.

Even if you accept the theory of man-made climate change, wind turbines are a rotten way to reduce CO2 emissions, or to improve energy security.

In the midst of difficulties we are always ready to seize an advantage, we may extricate ourselves from misfortune.