The reality is that a brand can no longer afford to be "friends with everyone."

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

We're living in a time where we all got to stay woke !

They can bite, but cannot be us, They can come and pick up little slang but cannot see us, You ought to be ashamed trying to fit in my adidas, So Run like DMC like you don't know you got no heater

What's the sense in having an eclipse if you can't look at it? Somebody in production sure slipped up this time!

In disagreements with loved ones, deal only with the current situation. Don't bring up the past.

Integrity, number one. Even in business that's predicated on lies I refuse to become part of the lies that is all-consuming.

He has so often told me he is madly in love with me, but what does that mean when I haven't had a good word from him in three months?

When you come close to selling out, reconsider.

We all need to improve, to change for the better. Lent helps us fight against our faults.

The dearest ambition of a slave is not liberty, but to have a slave of his own.

Rough winds do shake the darling buds of May.