The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

Every poet... finds himself born in the midst of prose. He has to struggle from the littleness and obstruction of an actual world into the freedom and infinitude of an ideal.

Now you be careful in the real world" said Armpit " Not everyone is as nice as us.

It is a predisposition of human nature to consider an unpleasant idea untrue, and then it is easy to find arguments against it.

It was not the size of things that mattered but their perfection, it was not what one had that was important, but what one made.

I’ve heard girls like it when you listen

Government is like junior high. Your status depends upon whom you're able to persecute.

As a dramatist, I don't have politics.

I don't think I am a workaholic. I prefer to keep busy. It is better than the alternative.

I write essays to clear my mind. I write fiction to open my heart.

You can enjoy stargazing just by going out and learning a couple constellations with your kids.