The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

The time to stop talking is when the other person nods his head affirmatively but says nothing.

Guerrilla war is a kind of war waged by the few but dependent on the support of many.

It's not about any one person. You've got to get over yourself and realize that it takes a group to get this thing done

Our body is a well-set clock, which keeps good time, but if it be too much or indiscreetly tampered with, the alarm runs out before the hour.

I love blogging, even though apparently it's still dying, and hate it when I have too much going on to do so regularly.

The ideas of things intellectually known pass into the substance of the intellect much more than do foods into the substance of the body.

Life's battles don't always go to the stronger or faster man, but sooner or later the man who wins is the one who thinks he can.

Whatever you have to have, try to have something which is handmade.

I learned courage from Buddha, Jesus, Lincoln, Einstein, and Mr. Cary Grant.

And so long as I can laugh, never will I be poor. This then, is one of nature's greatest gifts and I will waste it no more.