The simplest way to achieve simplicity is through thoughtful reduction.

Our economy is built upon convergent thinkers, people that execute things, get them done. But artists and designers are divergent thinkers: they expand the horizon of possibilities.

When people say, 'I don't get art' ... that means art is working.

Simplicity is about subtracting the obvious and adding the meaningful.

Design is a solution to a problem. Art is a question to a problem.

Too little confidence, and you're unable to act; too much confidence, and you're unable to hear.

Creativity's about ownership.

The problem isn't how to make the world more technological. It's about how to make the world more humane again.

Simplicity and complexity need each other.

If you are going to have less things, they have to be great things.

Skill in the digital age is confused with mastery of digital tools, masking the importance of understanding materials and mastering the elements of form.

You cannot swim for new horizons until you have courage to lose sight of the shore.

As time moves on the line will blur. It will no longer seem to be the simplicity of good versus evil, but good versus fools who think they are good.

I recommend writing standing up from time to time. It's easier to dance when you finish writing.

There is power in prayer. When men work, they work. but when men pray, God works.

That which is impossible and probable is better than that which is possible and improbable.

You'd be amazed how much research you can get done when you have no life whatsoever.

Listening is a reciprocal process - we become more attentive to others if they have attended to us.

I am prone to get carried away thinking about creative projects.

Know that every time you feel weak, you not only hurt yourself but also the cause. Infinite faith and strength are the only conditions of success.

I am also one of those persons who were transformed, who grew out of the Soviet system and transformed myself into the new Russia.