The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

All life is a rhythm, ” she said as I sat up. “All death is a rhythm suspended, a syncopation before liferesumes.

Insofar as men gain time, ease, independence, or liberty from women's domestic labors, they lack incentive to change.

It was deeply important for me to understand where Mandela came from. Because we know where he was going, and that's a famous story, but who was he? Where did he come from? What was his upbringing?

Friendship is a very taxing and arduous form of leisure activity.

A dialogue among civilizations can be seen as a dialogue between the individual and the universal.

God lies ahead. I convince myself and constantly repeat to myself that: He depends on us. It is through us that God is achieved.

Most writers steal a good thing when they can, and when 'Tis safely got 'Tis worth the winning. The worst of 't is we now and then detect em, they ever dream that we suspect em.

I think cartoons are important. Tell me that you don't like cartoons, and I think there's something wrong with you. I don't understand why people don't like cartoons.

I like doing Zumba. I only do it like, once a week. If I did it more often, I would be very skinny.

It's not just getting a goal that matters, but the quality of life you experience along the way.