The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.

Selling more stuff to more people more often for more money more efficiently

Challenge everything, assume nothing.

A brand is essentially a container for a customer’s complete experience with the product or company.

If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.

Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.

If you don't keep giving customers reasons to buy from you, they won't

If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

Why didn't they ask the Evans?

Now he found out a new thing--namely, that to promise not to do a thing is the surest way in the world to make a body want to go and do that very thing.

One of the tests of leadership is the ability to recognize a problem before it becomes an emergency.

We served Twinkies and Sno Balls at our wedding. We put them on silver trays so they looked elegant - but they were the real deal!

Joy is at its keenest when contrasted with sorrow, courage at its height when it follows fear, faith at its noblest when it grows from doubt.

I graduated in 1989, and I'd focused almost entirely on the Soviet Union and communism ... so when the Berlin wall fell, I was, well, I was screwed.

My wife is a light eater. As soon as it's light, she starts to eat.

You drool when you sleep.

It's pretty lonely and sad to be single. Every night was the same for me, I'd go home and curl up in bed with my favorite book. Well, actually it was a magazine.

A lot of people think they're born for themselves; I don't think that. I believe that we're here to help other people all the way through.