The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials

Sales may lead to advertising as much as advertising leads to sales.

Advertising generally works to reinforce consumer trends rather than to initiate them.

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Buy me and you will overcome the anxieties I have just reminded you of

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

If advertising is not an official or state art, it is nonetheless clearly art.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

Humor was the enemy of desire.

The world is full of alluring, flashy and thrilling experiences, which are illusionary traps — they are paths to nowhere.

If you do not expect it you will not find the unexpected for it is hard to find and difficult.

I like my parents but they are just not good parents. They are nice enough people. I'm not interested in hurting their feelings.

I have settled down in this border area; I am trying to find distinct standards of shape, and I long to experience, formulate, and evoke this dark, heavy, tranquillity.

For beautiful hair, let a child run his or her fingers through it once a day.

If people feel 4-4-2 is the way forward in international football, they'll have to wait until I'm out of a job.

In a litigation-happy society, clear agreements often prevent small disagreements from becoming big ones.

We need to get rid of all remnants of bureaucracy and bureaucratic thinking, and start thinking like entrepreneurs again.

When your garden is finished I hope it will be more beautiful that you anticipated, require less care than you expected, and have cost only a little more than you had planned.