The temptation to entertain instead of selling is contagious.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Love her but leave her wild

I don’t have a photograph, but you can have my footprints. They’re upstairs in my socks.

The highest love a person can have for you is to wish for you to evolve into the best person you can be.

If there's a heaven, it's a cold place. A dark place. A lonely place.

Over the years the political establishment has frowned if a mainstream politician mentions marriage.

Through the Pilates Method of Body Conditioning this unique trinity of a balanced body, mind and spirit can ever be attained. Self-confidence follows.

Music and art are the guiding lights of the world.

Love was a feeling completely bound up with color, like thousands of rainbows superimposed one on top of the other.

If every man's internal care Were written on his brow, How many would our pity share Who raise our envy now?

I've never gone for the smooth, suave Latin or French lover. That usually makes me think they're trying to pull one over on me.