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Philip Kotler Quotes: The theory of marketing is solid but the practice of marketing leaves much to be desired.
         

The theory of marketing is solid but the practice of marketing leaves much to be desired.


Philip Kotler
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Other quotes of Philip Kotler


Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.



The sales department isn’t the whole company, but the whole company better be the sales department.

The sales department isn’t the whole company, but the whole company better be the sales department.



The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.



The best advertising is done by satisfied customers.

The best advertising is done by satisfied customers.



Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.



There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.



It is no longer enough to satisfy your customers. You must delight them.

It is no longer enough to satisfy your customers. You must delight them.



It is more important to do what is strategically right than what is immediately profitable.

It is more important to do what is strategically right than what is immediately profitable.



The successful salesperson cares first for the customer, second for the products.

The successful salesperson cares first for the customer, second for the products.



Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.





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All The Woulda-Coulda-ShouldasLayin' In The Sun, Talkin' 'Bout The ThingsThey Woulda-Coulda-Shoulda Done...But All Those Woulda-Coulda-ShouldasAll Ran Away And HidFrom One Little Did.

All The Woulda-Coulda-ShouldasLayin' In The Sun, Talkin' 'Bout The ThingsThey Woulda-Coulda-Shoulda Done...But All Those Woulda-Coulda-ShouldasAll Ran Away And HidFrom One Little Did.




Nonfiction speaks to the head. Fiction speaks to the heart. Poetry speaks to the soul. It's the essence of beauty. The essence of pain. It pleases the eye and the ear.

Nonfiction speaks to the head. Fiction speaks to the heart. Poetry speaks to the soul. It's the essence of beauty. The essence of pain. It pleases the eye and the ear.



My life changed the moment I stopped blaming others for my failures.

My life changed the moment I stopped blaming others for my failures.



What was a shadow, after all, but a shape in the moving world reduced to a projection of possibilities?

What was a shadow, after all, but a shape in the moving world reduced to a projection of possibilities?



Parenting is the most important job on the planet next to keeping Gary Busey off the nation's highways.

Parenting is the most important job on the planet next to keeping Gary Busey off the nation's highways.



The solemn pledge to abstain from telling the truth was called socialist realism.

The solemn pledge to abstain from telling the truth was called socialist realism.



Shirley and Griffey get along like a rattler and a parrot.

Shirley and Griffey get along like a rattler and a parrot.




I've always been into dressing and being stylish because I feel like that's where I gained a lot of my confidence and swag as a rapper, so fashion goes hand-in-hand with music to me.

I've always been into dressing and being stylish because I feel like that's where I gained a lot of my confidence and swag as a rapper, so fashion goes hand-in-hand with music to me.




Quote Description


This page presents the quote "The theory of marketing is solid but the practice of marketing leaves much to be desired.". Author of this quote is Philip Kotler. This quote is about practice, marketing, theory,.