The time has come when advertising has in some hands reached the status of a science.

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

If he can't sleep, how will he ever dream?

I don't want a relationship that just looks good on the outside. It's more important that it feels great on the inside.

I've never been jealous of another teammate. Sure, some guys are faster than I am, stronger than I am, but none of them have ever tried to steal the girl I love away from me.

American consumers might benefit if lenders provided greater mortgage product alternatives to the traditional fixed-rate mortgage.

To whom do I owe the first apology? No one's been crueler than I've been to me.

Guerrilla warfare is used by the side which is supported by a majority but which possesses a much smaller number of arms for use in defense against oppression.

It's okay to take time for yourself. We give so much of ourselves to others and we need to be fueled both physically and mentally. If we are in balance, it helps us in all our interactions.

Poems allow us not only to bear the tally and toll of our transience, but to perceive, within their continually surprising abundance, a path through the grief of that insult into joy.

If the grass looks greener on the other side, it is probably astroturf.

I am persuaded that 'child abuse' is no exaggeration when used to describe what teachers and priests are doing to children whom they encourage to believe in something like...eternal hell.