The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they have never tasted blood

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

the severe pain and the great trials we go through teach us the real essence of great joy

Own your truths—all of them. Be honest. Be genuine. Be straightforward. Be refreshing!

See the world. It's more fantastic than any dream made or paid for in factories. Ask for no guarantees, ask for no security.

The Bible teaches there is hell for every person who willingly and knowingly rejects Christ as Lord and Savior. Many passages could be quoted to support that fact.

Poor People get torchered, rich give money to watch.

You'll be much more successful if you follow your dreams and follow your passions.

...You couldn't help being influenced by Dylan.

By the way, I do not wear a hose. My hose is my own. No coke bottle, nothing stuffed down there.

I don't know if I even consider myself a comedian really - I do comedic acting in some films and dramatic in others.

Sexiness isn't being young, hot and wearing a bikini. It's being powerful and feeling like you belong in your skin and it feels good.