The two most important words I ever wrote were on that first Wal-Mart sign, ‘Satisfaction Guaranteed’. They're still up there, and they have made all the difference.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

The goal as a company is to have customer service that is not just the best, but legendary.

Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it's amazing what they can accomplish.

To succeed in this world, you have to change all the time.

Communicate everything you can to your associates. The more they know, the more they care. Once they care, there is no stopping them.

You can't just keep doing what works one time, everything around you is changing. To succeed, stay out in front of change.

Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They're absolutely free and worth a fortune

Leaders must always put their people before themselves. If you do that, your business will take care of itself.

The way management treats their associates is exactly how the associates will then treat the customers.

If you truly love someone You don’t need to be faithful It will just happen.

With all deference to Chairman Mao and other authors whose quotations derive from longer works, it seemed that I was becoming the world's first writer of self-contained ready-made quotations.

The same spiritual fulfillment that people find in religion can be found in science by coming to know, if you will, the mind of God.

A handball is when your hand touches the ball.

Poetry proceeds from the totality of man, sense, imagination, intellect, love, desire, instinct, blood and spirit together.

Play is kids' work in that it is a form of experiential learning that contributes directly to a person's ability to handle failure, to work in teams, and to take risks.

If the expenditure of money for entertainment in America is any indication of taste, clearly the majority of us are addicted to trash.

A frog in love would not be enchanted to learn that her beloved had turned into Prince Charming.

I did a lot of gasoline commercials - Hess, Texaco. I was part of the family in the car, the little brat in the back.

Give the brethren a chance to do something, anything, no matter how small or unimportant. A brother convinced that he is helpful is enthusiastic.