The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Why not live now instead of someday?

Products with higher user engagement have the potential to grow faster than their rivals.

Users who continually find value in a product are more likely to tell their friends about it.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

To initiate (user) action, doing must be easier than thinking.

Serving people is more important to God than the religious activities we engage in

all the parts of mei did not show youwere the onesi wanted you to notice.

Yes, burn your bridges.

Meditation is a process of liquefying the self temporarily and then allowing the self to rebind. The ice melts and then it comes back again.

So our human life but dies down to its root, and still puts forth its green blade to eternity.

[I] never understood [what a republican government was and] I believe no other man ever did or ever will.

I always felt more like a girl than a boy, I don't know. Music was very important to me, movies were not important. I was not dreaming of becoming a film director.

When I go home to Santa Cruz, I'm the same girl as when I grew up.

People who get what they want tend to be the ones who make the effort to know what they want.

Death is a monster; death is horrible.