The use of words by human agents to form attitudes or induce actionsin other human agents.

You persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his

Wherever there is persuasion, there is rhetoric, and wherever there is rhetoric, there is meaning.

We not only interpret the character of events... we may also interpret our interpretations.

A way of seeing is also a way of not seeing.

Stories are equipment for living.

The progress of human enlightenment can go no further than in picturing people not as vicious, but as mistaken.

Words are like planets, each with its own gravitational pull.

If decisions were a choice between alternatives, decisions would come easy. Decision is the selection and formulation of alternatives.

Dignity belongs to the conquered.

Even if any given terminology is a reflection of reality, by its very nature as a terminology it must be a selection of reality; and to this extent it must function also as a deflection of reality.

A revolution is coming – a revolution which will be peaceful if we are wise enough

fear is a trigger mechanism.Let it trigger faith

To be willing to succeed greatly in life, is to clearly understand that massive success comes with no shortcut.

Different denotes neither bad nor good, but it certainly means not the same.

If fortune favors you do not be elated if she frowns do not despond.

We are ready for any unforeseen event that may or may not occur.

Really, one has some friends, and when one comes to think about it it is impossible to tell how one ever became friendly with them.

What is really shocking in America isn't what's done in and by Washington that is illegal by that what is done in and by Washington that's legal.

Entrepreneurs stand out from the rest of the pack because they are not afraid to take big risks and they aim to please no one except the people who truly matter.

The self-righteous never apologize.