The visual is important. "Let's get to work" says let's get it done, and that's what they want.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

It's all mirror, mirror on the wall because beauty is power the same way money is power the same way a gun is power.

If you're not busy being born, you're busy dying.

It is better to make a mistake than to do nothing.

If we really knew who God created us to be we would never want to be someone else.

New iPod. It looks like an iPhone but it can't make phone calls. So its really just an iPhone.

For church planters, the motivation is not about the romantic or heroic venture ... it is because you realize you can't not plant one.

Bogart was like Henry Fonda - proud and happy to be an actor.

Oscove?" Valek paused. "He didn't have the stomach for it.

It's always inspiring to watch live music.

It is the fancy of every mortal that being cradled in the arms of mortality is a safe place for the time being.