The world’s most powerful business tool is also the most misunderstood. The e-factors are all about feelings not figures and feelings rule all buying decisions!

Teach your employees how to build relationships with your customers.

Considered your brand a life experience.

A brand should take into account the customer’s total shopping experience—every contact point is important and should be in accord with the customer expectations.

Does your marketing promote the difference between good and bad or better and best?

The only way to have great customers is to be one.

You can’t afford not to manage your brand.

God’s word is lamp that lights my path.

I ate cucumbers and saltines - not because I wanted to look a certain way, but because I was so sad my appetite disappeared.

Ours is a country where anything can be accomplished if enough people get angry... because, in America, we act on our collective anger.

In New York, unlike Holland, there are newspaper stands on every corner. That was a big headline all over the city.

Every time I teach a class, I discover I don't know something.

I have always been a fan of 'Star Trek.' I love Gene Roddenberry's vision of the future.

It is madness beyond compare To try to reform the world.

Hey! Shouts Camel. There ain't no woman in the world worth two bottles of whiskey!

The white men of the South had better make up their minds that the blacks will remain in the South just as long as corn will tassel and cotton will bloom into whiteness.

I know that. What's your point?