The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Seclusion wasn't good for anyone

Limerence is an obsessive, unrequited love. It is actually a disorder. A disease if you will.

Ask no questions, and you'll be told no lies.

America is the only developed nation in the world with no guaranteed paid leave of any kind. That means we're leaving a whole lot of talent on the sidelines.

Foreign meddling elections is bad whether it's done by the Russians here or by us or anyplace else.

I firmly believe in what Stephen Hawking says - that if we don't get off this planet, we're going to go berserk. We have to have more space.

I'm used to people being a mile away. That suits me. It's more nerve-wracking playing in front of people who are two feet away from me.

I think all of us, politicians and churchmen, should do our utmost to change the society so that there would be no need for violence.

How was I to know that I'd be ok? I thought I'd lose it all when you walked away. How was I to know that I'd be this strong? I had what it takes all along. How was I to know?

It is worse to be irresolute than to be wrong.