There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

So, we skipped Annabel, and discussed condoms. I said I liked the orange ones, and we ended our talk in laughter.

I am formless and everywhere. I am in everything. I am in everything and beyond. I fill all space. All that you see, taken together, is Myself. I do not shake or move.

The lightning-bug is brilliant, but he hasn't any mind; He stumbles through existence with his headlight on behind.

To a crafty man, a crafty and an halfe.

There's a need for a ritual and for real joy and real bliss. Real fun.

When the coach told me I was playing, I said: 'We're going to Brazil.' It doesn't matter how. If I'd had to score with my hand, the ball would have been in the back of the net.

I do the work with friends who are musicians as well. I'm working on a piece of music and I have an idea of who I want on the vocals, but I don't really have a list.

Give me a room whose every nook is dedicated to a book.

I am not breaking my rules,' I snapped, hating that I'd ended up on the advice-recieving end of things, jumping from Dear Remy to Confused in Cincinnati all in one summer.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.