There are only two industries that refer to their customers as 'users'.

Only drug dealers and software companies call their customers 'users'

It is straightforward for me to be ethical, responsible, and kind-hearted because I have the resources to support that.

Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.

Design isn't crafting a beautiful, textured button with breathtaking animation. It's figuring out if there's a way to get rid of the button altogether.

If the statistics are boring, you've got the wrong numbers.

The essential test of design is how well it assists the understanding of the content, not how stylish it is.

Good design is a lot like clear thinking made visual.

Design cannot rescue failed content.

Clutter and confusion are failures of design, not attributes of information.

The world is complex, dynamic, multidimensiona l; the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?

Better to put your heart on the line, risk everything, and walk away with nothing than play it safe. Love is a lot of things, but “safe” isn’t one of them.

Most of the people in the world are just distracted and work only on the surface but if you will be deep enough to concentrate and study or rehearse anything, the world will bow in honor of you.

The idea that I [should] trust my eyes more than the stats, I don't buy that because I've seen magicians pull rabbits out of hats and I know that the rabbit's not in there.

All that exists, exists in some amount and can be measured.

Nothing is rarer than real goodness.

...Registering guns is like sending a list of your household valuables to a burglars' guild. Why invite - guarantee - a visit.?

You don't want a whole bunch of yes people around you.

Children learn more from what you are than what you teach.