There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

May find hope you every hardship.

A question that always haunts me. Why can’t people just be real? It’s easier being real than pretend being real. Give yourself a chance.

Stories are a different kind of true.

Wisdom and penetration are the fruit of experience, not the lessons of retirement and leisure. Great necessities call out great virtues.

George Harrison was also a pleasure to work with. He was one of the most famous people I've ever known, but in spite of that fame, he was such a nice and friendly guy.

If I have a swing, I have a shot.

Nothing of course was ever done to Bill for the killing of Tutt.

The public takes from a writer, or a writing, what it needs and lets the remainder go. but what they take is usually what they need least and what they let go is what they need most.

There was no miracle that night.

If you look at it that way, then you start thinking about the basic things, which are jobs not jails, and education not incarceration.