There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

We may not know whether our understanding is correct, or whether our sentiments are noble, but the air of the day surrounds us like spring which spreads over the land without our aid or notice.

I don't just like to have 1 take, but not too many. I think it is good to keep it alive.

Romance is about love. It's about two people sharing intimate moments expressing that love

I never saw a fruit-bearing Christian who was not a student of the Bible.

I like it when science and devotion find places of intersection.

Hey there. Here's something familiar, a bat. Hope you like it.

I hope that's true, because I figured out why I'd never finished it, what I was waiting for. I was waiting for you, Clare. For them. For us. I want to finish it up for you, for them, for us.

A souvenir of those years is a small cottage on the cliffs of Cornwall, where Joyce and I spend a spring month every year, hiking and seeing friends.

Your true passion should feel like breathing; it’s that natural.

You'll go to Hell For what your Dirty mind is thinking.