There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

on the day that started it all, that rocketed me forward and landed me here, in this new body, in this new future.

Terry loved candlelight dinners and red wine. It was a nice contrast from work.And killing people.

Well, Mrs. Charlie Wylde, I love you more than a fish loves the water.

Writing and achieving your goals is not failure, not having a goal to write in the first place is the start of failure.

Computers are very powerful tools, but in the simulated world of the computer, everything has to be calculated.

I'm not going to join any party. If I do vote again, and if I do become, you know, politically active, it will be independent.

Come on with the rain / I’ve a smile on my face.

You learn, just as you learn good manners, how to approach things with a certain amount of diplomacy.

So what do I wish for? Something I'm not sure I want? Someone I'm not sure I need? Or someone I know I can't have?

I will be the Thai equivalent of Eddie the Eagle.