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William Bernbach Quotes: There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
         

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.


William Bernbach
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Other quotes of William Bernbach


In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.



Nobody counts the number of ads you run; they just remember the impression you make.

Nobody counts the number of ads you run; they just remember the impression you make.



In advertising, not to be different is virtually suicidal.

In advertising, not to be different is virtually suicidal.



We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.



An idea can turn to dust or magic, depending on the talent that rubs against it.

An idea can turn to dust or magic, depending on the talent that rubs against it.



If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.



It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.



Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?



Word of mouth is the best medium of all.

Word of mouth is the best medium of all.



Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.





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My father did not have to trade dying alone for the joys of the road. My mother did not have to give up a journey of her own to have a home. Neither do I. Neither do you.

My father did not have to trade dying alone for the joys of the road. My mother did not have to give up a journey of her own to have a home. Neither do I. Neither do you.



Foolishness, that's the word for humor. To be stupid it's not a talent or something which should be paid attention it is showing what mankind is really. If you want this join this!

Foolishness, that's the word for humor. To be stupid it's not a talent or something which should be paid attention it is showing what mankind is really. If you want this join this!



If a little labour little are our gains. Man's fortunes are according to his pains.

If a little labour little are our gains. Man's fortunes are according to his pains.



Oh literature, oh the glorious Art, how it preys upon the marrow in our bones. It scoops the stuffing out of us, and chucks us aside. Alas!

Oh literature, oh the glorious Art, how it preys upon the marrow in our bones. It scoops the stuffing out of us, and chucks us aside. Alas!



With enough of us, around the world, we'll not just send a strong message opposing the privatization of knowledge - we'll make it a thing of the past.

With enough of us, around the world, we'll not just send a strong message opposing the privatization of knowledge - we'll make it a thing of the past.



Life is the only real teacher. It offers many experiences....But the lessons of experience are hidden.

Life is the only real teacher. It offers many experiences....But the lessons of experience are hidden.



When you're a writer, you want to try to avoid cliches. Unfortunately, when you're writing about marriage or family, all cliches seem to apply.

When you're a writer, you want to try to avoid cliches. Unfortunately, when you're writing about marriage or family, all cliches seem to apply.



When you fight something long enough, it becomes a center pole right in your life and you count on it to be there to fight with.

When you fight something long enough, it becomes a center pole right in your life and you count on it to be there to fight with.



I think for comedians, acting is their natural progression. It's all about progression.

I think for comedians, acting is their natural progression. It's all about progression.




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This page presents the quote "There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.". Author of this quote is William Bernbach. This quote is about research, isolation, past, design,.