There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

To believe in God is to be bold.

I don't care to be pretty, " Blue shot back hotly, "I care to look on the outside like I look on the inside.

The intuitive magician will find a certain relationship between the earth zone and the muladhara center.

Le geai pare des plumes du paon. A bluejay in peacock feathers.

There is no bigger judgment for a president of the United States than how you take a nation to war.

All creative activity begins with movement.

If you are not successful, that means you're not making enough mistakes.

All the heat and fear had purged itself. I felt surprisingly at peace. The bell jar hung suspended a few feet above my head. I was open to the circulating air.

We need leaders who will stand unapologetically in defense of marriage and life.

I prefer working behind the camera.