There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

The sales department isn’t the whole company, but the whole company better be the sales department.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The best advertising is done by satisfied customers.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

It is no longer enough to satisfy your customers. You must delight them.

It is more important to do what is strategically right than what is immediately profitable.

The successful salesperson cares first for the customer, second for the products.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

The most important thing is to forecast where customers are moving, and be in front of them.

Sometimes Hen...I think I would give my life just for one of your smiles.

Joy doesn't exist out in the world somewhere. Joy is an inside job.

Illusions connected with religion are generally most difficult to remove.

It's as if inside the White House the belief in Obama's inspirational charisma is still such that every time the ugliness of brute politics intrudes, it's a startling revelation.

I always felt that the great high privilege, relief and comfort of friendship was that one had to explain nothing.

Chic is nothing but the right nothing.

Plot is no more than footprints left in the snow after your characters have run by on their way to incredible destinations.

Few writers are willing to admit writing is autobiographical.

To say 'we' and mean 'I' is one of the most recondite insults.

I think it is a great error to consider a heavy tax on wines as a tax on luxury. On the contrary, it is a tax on the health of our citizens.