There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Falling in love should be the easiest thing in the world, but it's not.

I couldn't believe a man had written this! Ryker had a way with words and the way with words and the way my emotions got twisted in them was a gift only a true writer possessed.

Regaining health is more difficult an objective then becoming ill. Becoming ill is a random act of ignorance and regaining health is an intentional effort in frustration.

... the first step to eternal live is you have to die.

As for 'Independence Day, ' we never intended to do any films in that series beyond the first one.

The Negro revolution is controlled by foxy white liberals, by the Government itself. But the Black Revolution is controlled only by God.

[Marco Rubio] you're a lousy businessman.

You can get away with stuff in a one-page story that you can't get away with in a book.

It's all fleeting. As fame is fleeting, so are all the trappings of fame fleeting. The money, the clothes, the furniture.

In college, my friend Melanie and I used to have weekly Jimmy Stewart viewings, and 'Harvey' seemed to make its way into the rotation an inordinate amount of times.