Think about where does this stand in the experience continuum that you've been imagining, where the world's going to go.

It has to go to the level of emotional connection, where you feel without it you're lost.

In the hardware world, you've got to take your time because your iteration cycles are much more deliberate.

No one is going to tell you what to build. If they did, then they should do it, not you.

What is the user problem that once we solve users can't live without?

The thinking needs to shift from being less about the actual things, to being about the individual user.

We can dream a lot faster than what's possible.

You have to have the definition of what you're trying to do across the system.

It is a little bit science project-y sometimes, and we talk about it that way.

We start to try to live in tomorrow and the future, and start to think about what we build today as a stepping stone to graduate users.

You gotta think about your category, your replacement cycle, usage, how these things come together and the dynamics are different.

A person who falsely believes he or she is knowledgeable will not seek out clarification of his or her beliefs, but rather rely on his or her ignorant position.

I get a lot of big ideas, and occasionally I actually come up with one myself.

The box was a universe, a poem, frozen on the boundaries of human experience.

When you do well, everybody's after you, and sometimes the motives are legitimate, and sometimes it's envy and jealousy.

Sometimes big designers are afraid that people won't recognize them if they change that much.

I think what love is changes over time, as you grow older, learn more, do more.

Who are to be the electors of the Federal Representatives? Not the rich, more than the poor

A man of moderate Understanding, thinks he writes divinely: A man of good Understanding, thinks he writes reasonably.

I want to make big movies that appeal to a lot of people. That's satisfying to me.