This is no lazy mans field

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

A youth is to be regarded with respect. How do we know that his future will not be equal to our present?

After my screen test the director clapped his hands gleefully and yelled "She can't talk! She can't act! She's sensational!"

God's ways are behind the scenes, but He moves all the scenes which He is behind.

Progressive taxation of income and profits means that precisely those parts of the income which people would have saved and invested are taxed away

It's clear, it's fresh, like a mint candy.

You must love in such a way that the person you love feels free.

I dare anyone to play like Charlie Watts.

I call my wife and talk to my children four or five times a day. I've surrounded myself with great people and friends, plus I'm always willing to make amends.

My own growth is a part of a group evolution, definitely. It does feel as if the changes in the group are meant to be, and that I am not as much a catalyst, so to say, but rather a result of this.

I wrote the tunes. I was the driving force. The rest were quite happy just to go along with things. But it was more of a democracy then.