This is the biggest problem in analytics today.

The most basic way to get someone's attention is this: Break a pattern.

The first problem of communication is getting people's attention.

Anger prepares us to fight and fear prepares us to flee.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

What’s working, and how can we do more of it?

The more we reduce the amount of information in an idea, the stickier it will be.

The more hooks an idea has, the better it will cling to memory.

To believe or not to believe, is a problem. To leave or to conceive is another problem. To ascertain and to achieve is to solve the problem.

Consciousness is not mind; it is the ground of all being, the ground of both matter and mind. Matter and mind are both possibilities of consciousness.

Of course, you can never really know if someone is fully revealing himself to you or not, so all we can go by is our own gut feelings.

Therefore the superior man is watchful over himself, when he is alone.

Mother told me always to follow the golden rule.And she said it's really a sin to be mean and cruel.So remember if you're untrueAngels up in heaven are looking at you.

You can drink yourself to death, you can smoke yourself to death, you can eat yourself to death.

Live in a constant state of expectancy, and leave room for God to come in as He decides.

Small minds are captivated by trifles.

Are you smarter than a pig, Locke?” “On occasion,” said Locke. “There are contrary opinions.

The usefullest truths are plainest; and while we keep to them, our differences cannot rise high.