This is the copywriters task: not to create mass desire — but to channel and direct it.

There is your audience. There is the language. There are the words that they use.

No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.

The greatest mistake marketers make is trying to create demand.

Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice - and then building a terrifying fear of them in your customers.

Using something real does not destroy the fantastical

It's often your worst self that makes you shine best

Be you. You are a holy-self.

Art distills sensation and embodies it with enhanced meaning in memorable form - or else it is not art.

When I started running cross-country and track in high school, literally every race was a failure.

From now on, I'm not doing anything I don't want to do! The world owes me happiness, fulfillment and success... I'm just here to cash in.

I'm the oldest of three girls. My sisters say I can be bossy.

Trust me," he said. "I know what I'm doing... or at least" -- he strolled confidently to the door -- "Felix does.

Did you know that the Stegosaurus lived further away from the Tyrannosaurus Rex than we are from the Tyrannosaurus Rex in time?

I've always had that knack for staying pretty even keel and the more the situation gets tense the more I see things clearly and I think that's just a knack that I've always had.