This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.

A lie told once remains a lie but a lie told a thousand times becomes the truth

Propaganda works best when those who are being manipulated are confident they are acting on their own free will.

If you repeat a lie often enough, people will believe it, and you will even come to believe it yourself.

Propaganda must facilitate the displacement of aggression by specifying the targets for hatred.

...the rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious.

Think of the press as a great keyboard on which the government can play.

There will come a day, when all the lies will collapse under their own weight, and truth will again triumph.

The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over.

It is the absolute right of the State to supervise the formation of public opinion.

Not every item of news should be published. Rather must those who control news policies endeavor to make every item of news serve a certain purpose.

Part of being of a true existentialist is wanting to be what we make ourselves be by the way we choose to act, as opposed to making excuses for the way we act and regretting it.

I believe fundamental honesty is the keystone of business.

Success breeds success.

The father is the head of the home; the mother is the heart of the home; the children are the reward, the joy and the life of the home.

A cult is a cult, and that's what a frat is. A place where they strip you of your personality and rebuild it in their image.

Fine feelings, new insights, greater interest in ʿreligionʾ mean nothing unless they make our actual behavior better.

Poverty is good for nothing, except perhaps for football.

So much of the work is intuitive. The resistance you detect is just that, a kind of evasion, a sense that too much analysis will inhibit creativity.

As children everyone thinks their family is weird and they're upset by the weirdness of their own family.

The job of intellectuals is to come up with ideas, and all we've been producing is footnotes.