To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

Designers don't actually solve problems. They work through them.

The best design tool is a long eraser with a pencil at one end.

A brand is a person’s gut feeling about a product, service or organization

Branding is the process of connecting good strategy with good creativity.

The central problem of brand-building is getting a complex organization to execute a simple idea.

Brand is not what you say it is. It’s what they say it is.

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.

Truth is for life

He loved her in spite of her unlovableness. Armande had many trying, thought not necessarily rare, traits, all of which he accepted as absurd clues in a clever puzzle.

The enormous pitfall is devotion to oneself instead of to life. All works that are self-devoted are absolutely ineffective.

It is fatal to be right when the rest of the world is wrong.

I don't even know if you're allowed to say this. But just like you can't be a little bit pregnant, you also can't be a little bit spread.

The greatest danger that threatens us is neither heterodox thought nor orthodox thought, but the absence of thought.

Kung fu lives in everything we do. It lives in how we put on a jacket and how we take off a jacket. It lives in how we treat people. Everything is kung fu.

With all the justifications I have had in place, telling the truth under certain circumstances was in my universe no different than telling a lie or withholding.

On any movie I'm involved with, I say what I think.

Comedy was something I picked up trying to perfect my art through spoken word. I got on YouTube just to show off my poetry, and then people thought I was funny, so I ran with it.