To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

to love is to destroy, and that to be loved is to be the one destroyed.

When darkness is at its darkest, a star shines the brightest.

Escape from the architecture ghetto is one of the major drivers and has been from the very beginning.

I like action-adventure movies.

Under the current high energy / high entropy regime, sustainable development is a joke.

If you're offended, what the Supreme Court has said the answer to speech you do not like is not less speech, it's more speech. There are many people in America who don't get that.

Twenty years from now, will we listen to Lady Gaga? No. She might think she is making a stand for the freaks and the weirdos. But they're not going to have any decent music to play, are they?

There are some things in painting which cannot be explained, and that something is essential.

If you don’t vote, you don’t matter.