To initiate (user) action, doing must be easier than thinking.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Why not live now instead of someday?

Products with higher user engagement have the potential to grow faster than their rivals.

Users who continually find value in a product are more likely to tell their friends about it.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

Habit-forming products alleviate users' pain by relieving a pronounced itch.

There is doggedness to genius. It is the ability to dig deep and hold on to the dream.

The retail industry has its own headache: it loses $16 billion a year to customers who buy clothes, wear them with the tags tucked in, and return these secondhand clothes for a full refund.

Life is full of banana skins. You slip, you carry on.

Schiller moves upward. Goethe comes from up above.

Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today

In the end of the film there is hope, ... There's beauty in ugliness. It's really important for us Latinos to acknowledge each other and not deny the reality, because our reality is fascinating.

Jameel McCline acts as if attacking Wladimir Klitschko is akin to attacking Russia during winter

Everybody likes a roller coaster ride.

A life without love is like a tree without fruit.

Both my study of Scripture and my career in entertaining children have taught me to cherish them.