To sell something familiar, make it surprising. To sell something surprising, make it familiar.

Derek Thompson, Hit Makers: How Things Become Popular

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To sell something familiar, make it surprising. To sell something surprising, make it familiar.

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"Derek Thompson, Hit Makers: How Things Become Popular Quotes." Quoteslyfe.com, 2024. Wed. 13 Nov. 2024. <https://www.quoteslyfe.com/quote/To-sell-something-familiar-make-it-surprising-209862>.

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Quoteslyfe.com, 2024. "Derek Thompson, Hit Makers: How Things Become Popular Quotes." Accessed November 13, 2024. https://www.quoteslyfe.com/quote/To-sell-something-familiar-make-it-surprising-209862.

APA Style Citation

Derek Thompson, Hit Makers: How Things Become Popular Quotes. (n.d.). Quoteslyfe.com, Retrieved November 13, 2024, from https://www.quoteslyfe.com/quote/To-sell-something-familiar-make-it-surprising-209862.

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