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Philip Kotler Quotes: Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
         

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.


Philip Kotler
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Other quotes of Philip Kotler


Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.



The sales department isn’t the whole company, but the whole company better be the sales department.

The sales department isn’t the whole company, but the whole company better be the sales department.



The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.



The best advertising is done by satisfied customers.

The best advertising is done by satisfied customers.



Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.



There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.



It is no longer enough to satisfy your customers. You must delight them.

It is no longer enough to satisfy your customers. You must delight them.



It is more important to do what is strategically right than what is immediately profitable.

It is more important to do what is strategically right than what is immediately profitable.



The successful salesperson cares first for the customer, second for the products.

The successful salesperson cares first for the customer, second for the products.



Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.





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In your 50s, time becomes precious and must not be wasted. Every minute is an excellent opportunity for a good nap. Happy 50th birthday!

In your 50s, time becomes precious and must not be wasted. Every minute is an excellent opportunity for a good nap. Happy 50th birthday!



Once you love something, you can never stop loving it. Even after a divorce, the heart will not stop loving.

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I'm challenged by people like Russell Crowe and Sean Penn who come in with such incredible discipline and power.

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Everybody's for democracy in principle. It's only in practice that the thing gives rise to stiff objections.



There was a young man of Herne Bay who was making some fireworks one day: but he dropped his cigar in the gunpowder jar. There was a young man of Herne Bay.

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I'm a working actress able to make choices based on characters rather than what I 'should' do for my career.

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The history of nations, in the sense in which I use the word, is often best studied in works not professedly historical.

The history of nations, in the sense in which I use the word, is often best studied in works not professedly historical.




Quote Description


This page presents the quote "Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.". Author of this quote is Philip Kotler. This quote is about marketers, today, use, packages, benefits, smart, products,.