Too many ads that try not to go over the reader's head end up beneath his notice.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Music lifted our spirit.

I spent my life folded between the pages of books.

The history of our spiritual life is a continuing search for the unity between ourselves and the world. Religion, art, and science follow, one and all, this aim.

If you make things sound inoffensively obvious, then it is likely that no one will listen.

terror finally becomes almost bearable but never quite terror creeps like a cat crawls like a cat across my mind

The man who knows it can't be done counts the risk, not the reward.

The height of cleverness is to be able to conceal it.

To know how to hide one's ability is great skill.

It can't be Sunday every day. There are also Mondays and Tuesdays.

The most effective executive branch officials try to help legislators develop explanations for the votes they are being asked to take.