Traditional market researchers are cold and calculating and scientific.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

There's only one rule that I know of, babies—God damn it, you've got to be kind.

There comes a time when the world gets quiet and the only thing left is your own heart. So you'd better learn the sound of it. Otherwise you'll never understand what it's saying.

We can be knowledgeable with another man's knowledge, but we can't be wise with another man's wisdom.

In the company of the Soul's inner guidance, let us celebrate all we are destined to know.

I do what I can do when I can do it.

simplicity is the key of elegance

A scholar who loves comfort is not fit to be called a scholar.

Old age is not a total misery. Experience helps.

Nobody looks good with brown lipstick on.

I remember; I was 15 years old when Neil Armstrong put feet in the moon.