Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Learning how to fight properly and deciding what to fight about are two of the secrets to a successful marriage. It usually comes down to the "line of respect" one way or the other.

Enjoy the ride of life. It is irreplaceable.

Sometimes my helpless blood runs numb and, if only for a second, I forget how frail bones can be.

To me you were home, to you I was just a vacation.

Two men look out through the same bars: One sees the mud and one the stars.

The best way to cleanse the world from monsters is by not becoming one.

I'm usually always very happy and funny and positive. It's only when I'm tired that I get a little low energy.

It's very useful to have a good grasp of all the big ideas in hard and soft science. A, it gives perspective. B, it gives a way for you to organize and file away experience in your head, so to speak.

'Election' is a movie I'd give a leg to cross the director's name out and put mine in.

Everyone needs to get together and say: "Our objective is to preserve and enhance the game and the planet on which it's played. To make golf a leader in greening the world."