Try to turn as many soft, aspirational goals as possible into success criteria, and make them specific enough that you can actually tell whether or not you've met them.
Erin Kissane, The Elements of Content Strategy
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This page presents the quote "Try to turn as many soft, aspirational goals as possible into success criteria, and make them specific enough that you can actually tell whether or not you've met them.". Author of this quote is Erin Kissane, The Elements of Content Strategy. This quote is about success, achievements-success, goals-priorities, meeting-goals, goals, criteria, goal-setting, achievement,.