Ugliness does not sell.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

The most beautiful curve is a rising sales graph.

It's a simple exercise; a little logic, a little taste, and the will to cooperate.

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

It all must start with an inspired, spontaneous idea.

I can claim to have made the daily life of the 20th Century more beautiful.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

Good design is not an applied veneer.

Humans are not simply higher than Gods, Gods are mere mystical representations of the humans themselves.

It's hard to be less than happy when you can be happy with less.

He knew most men only heard what they wanted to hear, and he had no desire to be like most men.

A canter is the cure for all evil.

The writers are the stars of every really successful sitcom.

The technique of a mass movement aims to infect people with a malady and then offer the movement as a cure.

Failure in the management of practical affairs seems to be a qualification for success in the management of public affairs.

Change is continuous and the aggregate of the self is constantly shifting.

Love can be angry... with a kind of anger in which there is no gall, like the dove's and not the ravens.

Poetry makes people nervous. Especially in schools.