Unless a product becomes outmoded, a great campaign will not wear itself out.

You must make the product interesting, not just make the ad different.

I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Friendship makes you feel as one with your friend.

Any country where I am not bored is a country that teaches me nothing.

It doesn't matter what a person is born but it matters how he grows up to be...

And after all what is a lie? Tis but The truth in masquerade.

Greatly begin. Though thou have time, but for a line, be that sublime. Not failure, but low aim is crime.

By nature of definition only the coward is capable of the highest heroism

Whenever the dollar is held supreme and capitalistic interests dominate, a higher value will always be placed upon property rights than upon human rights.

It's not how many tickets can we sell, it's where do we want to play, not where should we play to make the most money. We don't really care about that.

I have the best husband in the world. He's very involved.

From the moment I walked into the White House, it was as if I had no privacy at all.