Unless your campaign has a big idea, it will pass like a ship in the night.
David Ogilvy
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Other quotes of David Ogilvy
A good advertisement is one which sells the product without drawing attention to itself.
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
The more informative your advertising, the more persuasive it will be.
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Our business is infested with idiots who try to impress by using pretentious jargon.
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
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Never be afraid to ask. The worst you'll get is 'No', but maybe you'll get a 'Yes'.
Some pay to see me win, some pay to see me lose, but they all pay.
The Bible is a wonderful source of inspiration for those who don't understand it.
When Chuck Norris stands in front of a mirror it shatters because the mirror knows never to stand between CHUCK NORRIS and CHUCK NORRIS.
What pursuit is more elegant than that of collecting the ignominies of our nature and transfixing them for show, each on the bright pin of a polished phrase?
