Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.

On the Web, all advantages are temporary, and you must keep innovating to stay ahead

A bad website is like a grumpy salesperson.

A general principle for all user interface design is to go through all of your design elements and remove them one at a time.

Designers are not users.

The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.

Ultimately, users visit your website for its content. Everything else is just the backdrop.

Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.

Previous experience had taught me that any expedition marches on its stomach.

Whatever your heart clings to and confides in, that is really your God.

Life's like an hourglass glued to the table.

Who wants to be a millionaire? And go to ev'ry swell affair?

It is the wise man's part to leave in darkness everything that is ugly.

Atheism is the last word of theism

Yet there it was not love. It was a little fever of admiration; but it might, probably must, end in love with some

There is no gender identity behind the expressions of gender... identity is performatively constituted by the very 'expressions' that are said to be its results.

While we cannot choose how we will die, we can always choose how we will live.

It must be quite difficult, concealing your superior male qualities behind a mask of feigned humility.” Why, Gillian, it’s that very ability that makes us so superior.