Very often design is the most immediate way of defining what products become in people's minds.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

For every opinion, there is an equal and opposite opinion.

Bugs Bunny - the perfect employee. Never absent. Never late. Never changes the script. Doesn't have an agent. Never asks for a percent of the profit. Doesn't ask to have his relatives on the payroll.

I had only a little time left and I didn't want to waste it on God.

The world is wrong side up. It needs to be turned upside down in order to be right side up.

There's no reason to be non-violent. There's no challenge unless you are living for people.

I suppose kids probably know less boredom these days - or at least a different kind of boredom.

The freedom of thought and expression is one of the most sacred rights in this country.

The world belongs to those who possess it, and is scorned by those to whom it should belong.

Know ye what it is to be a child? It is to have a spirit yet streaming from the waters of baptism; it is to believe in love, to believe in loveliness, to believe in belief.

I want to play golf, practice and not do much else. I don't drink, I don't smoke and I hate going places where you have to yell at someone who is about a foot away from you.