Virality isn’t born, it’s made.

Going viral isn’t random, magic, or luck. It’s a science.

People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.

Connecting with others is rewarding; it makes us feel like we're not alone in the world.

Marketing is about spreading the love.

Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.

If something is built to show, it's build to grow.

Top of mind means tip of tongue.

People don't need to be paid to be motivated.

Stories carry things. A lesson or moral. Information or a take-home message.

We do not wish and do not need to expel Arabs and take their places.

Idleness is the parent of psychology.

If you're not operating on an instinctive level, you're not an artist.... Reason over emotion is bullshit, absolute bullshit... We suffocate ourselves in rules. I find fantasy liberating.

My favorite reader is one that revisits books and gets something new out of them each time.

The best way to deal with that is to live in a fully conscious, compassionate, loving way. Don't wait until you're on your deathbed to recognize that this is the only way to live.

I don't work out as much as I should, but I do believe that it's a healthy mind as well as a healthy body that keeps me fit, sound and calm.

The truth is you are the pure Spirit. The second truth is that there is a all-pervading Divine power of love. This power of love does all the living work.

I think timelessness is a very important factor in whatever I do. That's what makes a classic.

I was an idiot in terms of career-building, but I had a great time.

The world is not interested in the storms you encountered, but did you bring in the ship?